"Serious About Wine" - 1 new article
Jacobs Creek, a major player in the world of wine. A highly successful volume brand that wanted to expand it’s repertoire and make sure the fringes of their target market were being catered for. Market research uncovered the opportunity to provide a new wine for the sweet wine drinker (a predominantly over 27?s female market).
Mash was approached to design the packaging for 2 Moscato’s, a white and a rosé. While the Jacob’s Creek branding remains, a new direction for packaging was created. A link is made to the brand heritage, while the abstract pattern with silver foiling adds a new dimension to the Jacob’s Creek brand.
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