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"Small Business Conversations on the Network Solutions Blog" - 1 new article
Creative campaigns – Mac and Jinx!I recently attended a Forrester marketing conference and had the pleasure of listening to a very cool cases study on how KRAFT leveraged social media to engage their customers more on a product we all know and love (or at least our kids love it)…Mac and Cheese. The company has been monitoring people who have “mac and cheese” in their tweets and have created a very fun promotion out of it that capitalizes on this growing gamification (turning real-world situations into games) trend.  More Recent Articles |
