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Spending is Believing: Paid Search Budgets and Growth

Many small businesses think that having a website is all you need to generate revenue online or to grow their customer base. It’s a common misconception that many newcomers to online marketing have. My advice for all small businesses is to have an integrated approach, starting Pay Per Click (PPC)--also called Cost Per Click (CPC)--SEO, and social media. We’ll discuss PPC for now.

 

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