"Kevin Hillstrom: MineThatData" - 1 new article
You probably already know this, but give it a try anyway.
After a month, segment your test results by store distance.
You'll find that you miss half of the sales that email causes, because customers who live within five miles of a store don't visit your website, instead opting to read your email marketing messages and then visit your nearby store.
Give it a try, folks.
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