Stacie Mann, Network for Good’s VP of Partnerships, recently attended the Mashable Social Good Summit and reports back with a compelling cause initiative courtesy of Skype.
Launched 6 months ago, Skype in the Classroom provides a rich example of a company (Skype) extending its core brand identity (connectivity) with a relevant cause (education) to create a meaningful and relevant initiative that resonates at a grassroots level, much like Skype’s origins.
From the website:
Skype in the classroom is a free global community that invites teachers to collaborate on classroom projects where they might use Skype, and share skills and inspiration around specific teaching needs. Uses include: cultural exchange, language learning and general discovery.
To date, almost 18,000 teachers have established more than 1,000 projects across the globe. From Australia to America to Africa, 60 languages are represented in more than 170 countries. The top U.S. cities using Skype in the Classroom include: New York, Houston, Chicago, Philadelphia, Los Angles, San Francisco, Austin, Washington, Dallas and Omaha.
The takaway for other companies thinking about social initiatives is to consider how you can leverage core assets in new ways to drive impact. If you can relate your cause initiatives to your core business, those initiatives will resonate with your key audiences (customers, employees, community), be easier to ‘sell’ to stakeholders and decision makers and ultimately be more sustainable.
Here’s a little Friday fun for you: a talk by Kevin Bacon on his work with Network for Good on Six Degrees. Kevin spoke last week at TEDx Midwest, sharing his story about ‘the power of one’ and how he turned a college drinking game (at his expense) into a force for social good through SixDegrees.org.
As he says, anyone can be a ‘celebrity’ for their cause - with the right message, connections and devotion. I bet there are many ‘celebrities’ among your employees and customers. How can your company unleash their generosity and reinforce their passion for the community?
It's that time of year, again. The holidays are fast approaching and, at Network for Good, that means that online giving is about to go into turbo drive. It happens every year. Generosity ramps up to a fever pitch, culminating in the biggest day of giving on December 31st.
We know that your customers and employees are also generous procrastinators at the end of the year: they want to join your holiday cause campaign, but need a little encouragement from you. This new Holiday 'Good' Guide from Network for Good will show you how to unleash their generosity this holiday season.
As a leading online giving platform, Network for Good wants to share our data about how donors turn to the Internet for year-end giving and give you a few tips. We invite you to read our insights and recommendations based on donations through Network for Good's giving system in December for the last eight years (2003 through 2010).