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As if you’re not doing enough.
You have a website. You update your blog once a week. You’re growing your email list. And you try to maintain some presence on Facebook, Twitter, and Google+.
Why the heck would you worry about Amazon and Kindle?
I used to hold the same opinion.
I liked the idea of writing a book. Who doesn’t want to be a published author?
But having to format, launch, and promote a Kindle book didn’t sound appealing at all. And apart from the snob factor of being an author, I couldn’t see how producing a book could be a valuable use of my time.
Could it seriously generate business leads?
How wrong I was.
We tend to think that Google doesn’t really have competitors. Yahoo? DuckDuckGo? Bing? Seriously?
In my opinion, Amazon is a more serious competitor to Google than those three search engines combined.
Did you know that more shoppers start a product search on Amazon than on any traditional search engine? And when you look for in-depth information on a specific topic, do you search for blog posts on Google, or do you try to find a highly recommended book on Amazon?
In a web full of clutter and spam, a well-written book attracts attention, raises your profile, and shows off your expertise. 4-star and 5-star reviews are an awesome form of social proof.
But the problem with raising your profile and boosting your authority on Amazon is that it’s so hard to measure. Yes, those reviews seem nice, but how can you gauge their impact? How do you know you’ve spent your time wisely writing a book if you can’t measure the results?
Well, hang on. I’ve not told you the two killer benefits of writing a Kindle book:
Book readers can be highly qualified leads.
They’ve not just read one or two blog posts, they’ve read a book. This means they’ve consumed the very best and most useful content you have to offer. They have spent a couple of hours, rather than a few minutes, learning from you.
And a great book can introduce an entirely new audience to your home base on the open web.
Here’s how you can take advantage of the valuable connection you’ve built with your book readers:
Email is one of the most important pillars of a content marketing strategy. Once you have people on your list you can start building an amazing relationship, and occasionally send them a sales message.
Want proof?
The weeks before my book launch, my business had turned a little quiet. I had started muttering that people were only looking for cheap copywriters. I had started complaining that I didn’t generate enough inquiries. I dreaded the idea of having to cold-call. No. Never!
Since my book launch, my turnover has tripled. I’m turning down inquiries daily because I’m fully booked.
Want to do the same?
A Kindle book doesn’t have to be mega-long. 10,000 words is a good length; some books are even shorter.
Writing a book is like creating a series of blog posts around one theme. Each blog post becomes a chapter that builds on the previous chapter.
I can’t tell you that writing your first book is easy, but with some help just about any good content creator can do it. Here are my 7 most useful tips:
Writing a book is great, but if you don’t actively promote your book, it will languish in the dark corners of Amazon. Forgotten and ignored.
A few tips to make your book a raving success:
I’d love to tell you it’s easy to write a Kindle book.
I’d love to tell you that launching a book is a breeze.
But the truth is that it’s hard work. Damn hard work.
To write, and publish, and promote an authoritative book, you have to work your socks off. Don’t just sit behind your desk and expect the words to flow. Don’t expect the book to sell itself. Instead, work your butt off.
When everything works as you planned, you’ll reap the benefits. You might even make some decent money. But your real reward will come from the people who read your book.
Write something so good that nobody can ignore it, and it can grow your business. You’ll get more avid blog readers, more email subscribers, and more business inquiries.
And, as a published author and authority in your field, you can begin to charge higher fees for the work you love doing.
About the Author: Henneke Duistermaat is an irreverent copywriting and marketer on a mission to stamp out gobbledygook. She's also author of the book How to Write Seductive Web Copy. Sign up at Enchanting Marketing to receive her free copywriting and content marketing tips.
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