Sometimes it’s the small changes that have the largest effect
If you use FeedBlitz to send partial posts to your email or RSS subscribers, you already know that, unlike everyone else (including both WordPress and FeedBurner). FeedBlitz preserves images, links and other post formatting when we truncate the post. Doing so keeps your engaging content, well, engaging – even when abridged.
We also add a customizable call to action to summarized posts. Which is great – but can be easily missed. So here’s today’s teeny change with a big impact: We’re now bolding those call to action links. A small change? Yes. One that will increase engagement with your list and traffic to your site? Yes!
