Marketing Mix Man Archive for July, 2012

Click a link below to view the mailing archive as if it had been sent to you.

2012-07-30 20:30		Rebecca Adlington wins a Bronze Medal in London 2012 by swimming FASTER than when she won a Gold in Beijing. A lesson for every marketer?
2012-07-25 20:30		Why is using Olympian Athletes like Kelly Holmes (Kelloggs), Tom Daley (Nestle) and Chris Hoy (Gillette) in Ads Risky?
2012-07-23 20:30		London 2012 Olympics Official Brand Partner Ads: Which are Good? Which are Bad?
2012-07-19 20:30		Influencers Versus Brand Advocates: Which One is Better?
2012-07-05 20:30		Facebook Asia versus Facebook UK. What can we learn about how brands use and succeed on each?
2012-07-02 20:30		Why do so many brands and their ads lack a "big idea"?