“None of the above” is often the best option.

We’re regularly confronted with multiple-choice questions. The foundation is already established, the options are already limited, do you want this or that?

But the real questions lie in the assumptions that happened before you were even asked.

When a developer brings you six website options, they’re skipping over critical questions about structure, upkeep, user experience and whether or not a site is the answer to your problem.

When the bank offers you three choices on how to borrow money, they’ve almost certainly found three that benefit the bank.

It’s impossible to have a productive day when every challenge and question leads to a full-on brainstorming session. But it might be worth rejecting the multiple-choice options when the outcomes really matter.